Busters is a tiny sandwich shop in Manhattan run by Fidel Hernandez and Glenn Trickel, two guys who love food and who care about how it is grown. They serve up soups, salads, sandwiches and wraps to hungry city folks yearning for nutritious and delicious lunch or dinner in the neighborhood.
They were eager to market their business to the people who live and work in this upper Manhattan neighborhood, and also put their catering business online but their budget was small and they did not have a lot of marketing material.
To save production costs, I started with the new and wonderful default theme for WordPress 3 called Twentyten, and I customized it to make it feel like the fresh and organic business they run. I created a logo for them and used images of the sandwiches and food shopping trips they sent me.
For their menu we created a different header for each section using the wonderful new “Featured image” function in WordPress 3.