
Caesar’s is one of the oldest Italian restaurants in San Francisco, and has a loyal following of lovers of old-style Italian food.
They needed a website they could administer themselves and start marketing their business in the face of a challenging economic environment and competition from newer and hipper eateries in the city.
For a relatively low budget we succeeded in creating a simple but appealing site, that featured their history as well as their menu, and has the feel of a classic Italian Trattoria. I used the WordPress 3 default theme Twentyten as a template, because, like WordPress, it is extremely well built and thought-through, and I customized it with colors, fonts and images that reflect the feel of Caesar’s.